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Top tips for preparing for Christmas

Our packaging experts divulge their secrets for getting super festive

It’s beginning to look a lot like Christmas and getting in the festive spirit couldn’t be easier for your business. Engaging with your customers about what’s happening in their lives is a sure way to improve support for your business, and Christmas is no different: so let’s dive into our packaging experts’ top tips for gift-wrapping, website-revamping and everything in between.

Gift-wrap

Despite the practice of doing it every year, most of us are still fingers and thumbs when it comes to wrapping presents! If your business can offer to take the hassle out of packaging up presents for family, it’s something that can certainly bring you closer to your customers.

Offer discount on delivery

Free delivery, or at least reduced delivery, can become a defining factor on whether customers use your business or someone else’s. If you can afford it, it’s definitely an option that can set you apart, especially if you offer next-day delivery for those shoppers who leave it later than most.

Consider a Christmas revamp

If you can redesign your website for Christmas, go for it! Just the subtlest tweaks can get people in the festive spirit; add some snow, Santa hats or whatever you can think of, and you may just make your customers feel Christmassy enough to part with their money.

Write a festive newsletter

Engage with your customers with a Christmas-themed newsletter – it doesn’t have to rhyme – and outline your festive offers, your awesome packaging or even just wish everyone happy holidays and point them in the direction of charities that they can support if they’re feeling generous this year. This will improve the community feel of your business, and give you more of a human side.

Have you ordered your Christmas packaging for 2018? If you’re looking for customisable Christmas packaging at competitive prices, then we’ve got you covered! Contact us on 01202 007126 to find out more!

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