Tips for packaging that can enhance your Valentine’s Day gifts

Our experts discuss how you can embrace the perfect packaging this Valentine’s Day

Valentine’s Day is the perfect opportunity to show your loved one how much you care, but sometimes how you wrap your presents can be just as symbolic as the gift itself. It’s just one day a year but last year, $18bn was spent on Valentine’s Day gifts last year. Read on for our top tips on how to enhance your gifts with the perfect packaging.

Romantic Gift boxes

Gift box packaging can make any present instantly more appealing. For a retailer, it’s a great way to upsell any gift, but to a consumer it can be a thoughtful touch and enhance the unwrapping experience: a win-win for everyone involved!

Delicate tissue paper

Tissue paper gives the impression that your gift is more valuable, because generally anything wrapped in tissue is more fragile or delicate. It’s a subconscious touch for any product which can make your gift look a little more thoughtful.


If you’re looking for aesthetic touches to your gift-wrapping, it’s hard to get much prettier than ribbon. The satisfaction of pulling the ribbon perfectly to open a gift certainly rivals the look, but when it comes to Valentine’s Day, any kind of colourful string wrapping your gift is essential.

Bespoke gift bags

Gift bags can be just as effective as gift boxes and doubly so if you combine the two. A gift bag can look really classy and expensive; often if you buy a present from a renowned shop, it’s worth leaving the gift in the original gift bag, just to get the receiver excited about what that gift may be.

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