Founded in 1998 as a yoga wear retailer, lululemon has since expanded to sell a wide variety of athletic wear, lifestyle apparel and other yoga accessories. We supported lululemon’s recent campaign to get their new yoga mat in the hands of some of the UK’s most influential journalists, working with their PR firm to create luxe branded PR boxes.
We set to work creating and delivering 60 rigid magnetic gift boxes. These were custom designed to perfectly display the yoga mat, as well as a set of Beats headphones, a bottle of essential oil, and an eye mask.
A good PR package is one that has maximum visual impact, so we worked closely with lululemon’s PR agency to design packaging that was guaranteed to make a great first impression.
The agency was delighted with the finished result and we’ve had a great time seeing our boxes land on the desks of some high-profile editors!
David Levesley, news and features editor at GQ | Credit: @djflevesley
We can help you get your brand in the spotlight
If you need an experienced packaging supplier to create impactful PR boxes (or any other packaging, from branded ribbon and tissue paper right through to mailing boxes and retail bags!), please get in touch with the friendly Brockpac team today on 01202 007126.