Global fashion house and lifestyle brand Calvin Klein is famous for its minimalistic aesthetic and inspiring, striking designs. So, when they were looking for bespoke packaging for a special Christmas presentation set that would accurately reflect their brand, they approached the experts here at Brockpac to help them find the perfect solution.
Our experienced designers quickly got to work alongside Calvin Klein to produce personalised tissue paper that would not only wrap up and protect their products but would encourage customers to share their purchase on social media with the inclusion of a printed hashtag. We also designed and produced branded stickers to keep the tissue in place and a ribbon for the perfect finishing touch.
The Design Process
To start the design process, we produced for the client two different design options to give them an idea of what was possible and from our samples, we went on to create a tissue paper with modern, minimalistic look. We used a timeless silver colour for the tissue and printed the word ‘celebrate’ and hashtag #mycalvins on the paper to encourage customers to share a photo of the items on social media.
As Calvin Klein weren’t sure on the exact finish they wanted for this important gift set, we sent them various samples so they could see and feel the materials for themselves. This included a choice of either gloss or matt personalised stickers as well as ribbons in various shades of white that worked well with the silver of the tissue paper.
From the samples we sent, Calvin Klein chose the matte branded label and off-white ribbon which was used to wrap the outer package, and silver printed tissue paper with our custom design. They are delighted with packaging accessories we helped create and supply for their Christmas gift set.
To find out more about how we can help you with your luxury packaging needs or to arrange your free quotation, get in touch with the friendly team at Brockpac today on 01202 007126. We’re specialist in the design and manufacture of gorgeous packaging solutions for all manner of industries, from high-end retail and cosmetics to ecommerce and take-away restaurants.