However your products make their way into your customers’ hands – whether it’s over the counter or on their doorstep – the visual impact should be the same. We explain how packaging is a key part of this.  

We’re sure that store owners will want to make the Christmas shopping experience extra special for their customers this year, which is why we’re sharing some tips for maximising your festive packaging without creating extra waste.

Unboxing videos, as the name suggests, are simply videos that feature someone unwrapping the packaging of a recent purchase and talking the viewer through what’s inside. They are popular with influencers of all ages and showcase items such as toys, beauty products and luxury fashion.

Shipping delays and increased costs have hit the packaging industry. Here’s what we’re doing to make life easier for you.